As we venture into 2023, the lottery landscape is evolving with emerging consumer trends.
Key trends include the increasing value of data as currency, the impact of mobile habits on convenience retail, and the growing importance of lotteries as good-cause entertainment.
The concept of ‘Pretailtainment’ is revolutionizing how players engage with lotteries during the purchasing journey, while ‘360 Rewards’ suggests expanding beyond conventional reward categories.
Understanding these trends can help lottery enthusiasts and providers alike to adapt and thrive in a rapidly changing environment.
